Ziro Festival 2025: Music, Mindfulness, and Eco-Consciousness Converge
The 2025 Ziro Festival of Music and Mindful Living concluded recently, bringing together a mix of music, art, and eco-consciousness. Signature Packaged Drinking Water, a brand of Diageo India, played a significant role as a partner, celebrating the event's unique spirit.
The four-day festival, held in the scenic Ziro Valley of Arunachal Pradesh, offered a unique blend of experiences. Headliners like Shilpa Rao, Swanand Kirkire, and Dualist Inquiry enthralled audiences with their performances. The event also featured Signature's Masterclasses, including 'Flow State of Mind' and 'Art of Cocktail Making', adding a touch of sophistication.
Ziro Festival's Co-Founder, Anup Kutty, highlighted the festival's distinctive atmosphere, emphasising the joy of discovery. The event's eco-friendly ethos was evident in its bamboo-built stages, biodegradable plates, composting, and waste segregation. Eminent dignitaries such as Union Minister Kiren Rijiju, Chief Ministers Prem Singh Tamang and Pema Khandu, and Minister Jyotiraditya Scindia graced the occasion, reflecting its importance.
Varun Koorichh, Vice President and Portfolio Head - Marketing, Diageo India, expressed pride in Signature's partnership with the Ziro Festival. The brand not only celebrated music and mindful living but also reinforced its commitment to environmental conservation, pledging to regenerate lost mangrove cover along the Odisha coast. The 2025 edition of the Ziro Festival once again proved that music and mindful living can indeed thrive together.
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