Young Gen Z-ers are dominating the posh culinary scene in the Hamptons this summer, with private chefs catering to their demands.
Young Influencers Invade the Hamptons, Transforming the Quiet Summer Retreat
In a surprising turn of events, the Hamptons, a luxurious corner of New York, is now being frequented by a new generation of young people, particularly Gen Z influencers. This shift is primarily due to the Hamptons offering a glamorous and picturesque backdrop ideal for lifestyle, beauty, fitness, and party content that resonates well on platforms like TikTok and Instagram.
Madison Appel, a private tennis coach, has been a notable figure in this trend, frequently featuring the Hamptons in her videos. She is joined by other influencers such as Alix Earle, who has become a prominent figure in the Hamptons, making an impact at the annual 4th of July White Party. Carly Weinstein, a TikToker from New York with over 500,000 followers, has also gotten involved with the Hamptons Gen Z hype.
The trend of Gen Z influencers visiting the Hamptons seems to be a recent development in the summer of 2024. Alix Earle, for instance, recently returned from a European summer and has been sharing content about her time in the Hamptons, even renting a house in Montauk for the rest of the summer. Renting houses in Montauk, one of the Hamptons' most exclusive areas, is common among these influencers.
Embracing 'quiet luxury' has become a trend among these influencers and is often showcased on social media. Expensive private chefs based in the Hamptons, whose cooking and use of fresh herbs are often showcased, are a testament to this.
However, this influx of influencers is impacting the traditional culture of the Hamptons. The Hamptons' historic reputation as a quiet, exclusive summer retreat is evolving into a more accessible and visible social hub fueled by social media events, brand collaborations, and a focus on youth-driven wellness and entertainment experiences.
Events like the Cerca x The Surf Lodge Summer Loving Happy Hour illustrate this shift, where influencer gatherings, brand activations, and social media-centric parties have become central to the area’s summer culture, bringing new energy but also changing the character of traditional local social norms and exclusivity.
In summary, the Hamptons, once known for its quiet, exclusive summer retreat, is now a vibrant social scene marked by brand partnerships, wellness trends, and vibrant public events. This transformation is a reflection of the digital age, where the allure of a picturesque backdrop and the appeal of a glamorous lifestyle attract a younger, more digital-savvy demographic, making the Hamptons a hotspot for influencers seeking to build their personal brands and partnerships with major lifestyle and beauty brands.
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- The transformation of the Hamptons into a vibrant social scene for Gen Z influencers has made it a hotspot for lifestyle, beauty, and wellness content, with platforms like TikTok and Instagram playing a significant role.
- Influencers such as Madison Appel, Alix Earle, and Carly Weinstein have been showcasing the Hamptons' glamorous side, often focusing on fashion-and-beauty, home-and-garden, and entertainment aspects, as they build their personal brands.
- The emergence of social media events, brand collaborations, and pop-culture influences has shifted the Hamptons' traditional culture, turning it into a more accessible and visible social hub, blending the quiet luxury of the past with the energy of the present.
