Woman takes drastic steps following her brother's unfortunate demise
In the quaint hamlet of Stegemannshof, Prenzlau, the Bernhard family farm is undergoing a period of transition following the tragic death of Karl-Friedrich Bernhard in October 2022. Amidst this change, Lena Bernhard, daughter of Silke and Christian Bernhard, is preparing to take on a more significant leadership role.
Lena, who originally studied pharmacy, has recently shifted her focus to agricultural economics in Neubrandenburg. Her newfound knowledge and skills are expected to help sustain and potentially expand the farm's operations, ensuring its continued success.
The farm, renowned for its traditional agricultural practices, is also exploring innovative approaches to remain competitive in the region. Lena is now integrated into the family business, working alongside her parents and mainly handling telephone inquiries that come in.
As Lena prepares to complete her bachelor's degree in a year and a half, the farm continues to operate, with about 80% of the strawberries being picked by customers themselves. Daily, around a ton of strawberries leaves the farm during the season, attracting local and regional visitors.
The high temperatures have posed a challenge for the strawberries this year, potentially ending the season in the coming days. However, Lena and her father, Christian, are discussing the best harvest time and the good development of this year's strawberries.
In light of the need for faster communication, changes in opening times at temperatures over 30 degrees are communicated to customers through the farm's website. The Bernhards are also planning to improve communication via social media to ensure important information reaches customers more quickly.
Christian expresses his gratitude for Lena's return and support to the Uckermark Kurier. The Bernhard family, who have been managing their farm with dedication and love for years, continue to uphold their commitment to continuity and modernization under Lena's future stewardship.
As the farm moves forward, it remains a cherished destination for those seeking fresh, locally grown strawberries in the heart of Prenzlau. Karl-Friedrich's desire to become a farmer lives on in the Bernhard family's dedication to their craft and their community.
Lena's focus shift from pharmacy to agricultural economics in Neubrandenburg will likely bring forth innovative ideas for the farm's home-and-garden operations, contributing to a potential expansion of the business. The farm, a lifestyle hub renowned for traditional practices, also aims to modernize its approach in the home-and-garden sector, with Lena being instrumental in these changes.
