Thrilling Crowds at Baby & Kids Expo 2025: Explore the Future of Parenting at the Baby Expo Event
Dubai World Trade Centre played host to the highly successful second edition of The Baby Expo, now rebranded as The Baby & Kids Expo, which concluded earlier this month. The event, organized by Blaura, saw a significant surge in visitor numbers, recording a impressive 33% increase from its inaugural edition in 2024, with 14,812 attendees.
Over the course of two dynamic days, the show brought together more than 250 top local and global brands operating in the mother, baby, and early years market. Exhibitors connected with key buyers, distributors, retailers, parents, and parents-to-be, fostering a powerful platform for both B2B and B2C engagement.
"The Baby Expo Dubai 2025 was a testament to the growing demand for a premium event within this space," said Ashleigh Lloyd, co-founder of The Baby & Kids Expo. "The energy on the show floor was electric, with thousands of families exploring new products and services, making meaningful connections, and engaging in interactive and educational sessions."
Highlights of the expo included the launch of The NextGen: Industry Leaders Summit, the inaugural Mother, Baby & Child Awards, a packed agenda of parent-centric activities, celebrity interviews, exclusive deals and giveaways, and family-friendly activities. Over 150 expert speakers shared their insights, advice, and outlook on the industry across four stages.
The show has evolved over the last two years to become the Middle East's premier destination for innovation and conversation in the parenting and early years space. In response to the event's growing scale and expanded content, organizers have announced that The Baby & Kids Expo will return in 2026, with an altered name to better reflect the event's expanded focus.
The rebranded Baby & Kids Expo 2026 will take place from April 30 to May 2, 2026, at Dubai World Trade Centre's Za'abeel Halls 4, 5, and 6[1][2]. The event will offer an expanded floorplan and new product categories, placing a stronger emphasis not only on mother and baby but also on the full childhood journey, including toys and education. Exhibition bookings have already commenced, with many brands rebooking on-site to secure premium space and early access to promotional opportunities.
Lloyd added, "This rebrand reflects the event's natural growth and the evolving needs of the industry. What began as a baby-focused event has quickly grown into a broader ecosystem that serves the full parenting journey – from pregnancy through to childhood. The new name better represents our audience and exhibitors' diversity."
- Parents and parent-to-be at the rebranded Baby & Kids Expo 2026 can expect a broader range of products, as the event will place a stronger emphasis on the full childhood journey, including toys and education.
- In 2026, the Baby & Kids Expo, now offering an expanded floorplan and new product categories, will return at Dubai World Trade Centre's Za'abeel Halls 4, 5, and 6, catering to family-dynamics beyond just mother and baby.
- Apart from new product categories, the Baby & Kids Expo 2026 will also feature lively interactions, workshops, and seminars centering on relationships, parenting, and family-dynamics, offering valuable insights to attendees from experts in the field.
- As the premier destination for innovation and conversation in the parenting and early years space, the rebranded Baby & Kids Expo 2026 invites home-and-garden enthusiasts and pet lovers, offering a wide selection of family-friendly products, activities, and services in addition to baby-related offerings.
