Sustainable household items now available on Misfits Market.
Misfits Market, the online grocer known for its mission to tackle food waste, has taken a significant step forward by launching a new household essentials category. This move marks a major milestone in the e-grocer's evolution, as announced by its founder and CEO, Abhi Ramesh.
The new category includes a curated selection of household goods, carefully vetted to exclude harsh chemicals, synthetic fragrances, and single-use plastics. The products are categorised into four key subcategories: laundry care, cleaning supplies, kitchen goods, and paper products.
The household category features products from five trusted brands: Molly's Suds, Repurpose, If You Care, Caboo, and Root & Splendor. The selection encompasses a variety of SKUs, such as biodegradable trash bags, bamboo paper goods, reusable kitchen supplies, and safer-ingredient laundry detergents.
With this expansion, Misfits Market is evolving into a wider destination for everyday items, aiming to make sustainable options more accessible while staying true to its mission. The new household category currently includes about 30 high-usage SKUs.
Over the past year, Misfits Market has expanded its offerings to include wellness, vitamins, pet care, and household goods. The company's private label line, Odds & Ends, now surpasses 100 SKUs, with 60 new products under development.
The expansion of Misfits Market was further boosted by the acquisition of Grocery Delivery Service The Rounds, which aims to expand the company's sustainable grocery footprint.
While the specific list of household items and brands included in this new section is not detailed in the current publicly available information, checking Misfits Market’s official website or recent press releases would provide a precise and comprehensive list.
In related news, Misfits Market's 2024 impact report details progress in fighting food waste, expanding access, and other achievements. The total number of SKUs at Misfits Market now surpasses 1,100, an increase of 50% year over year.
This expansion into household essentials is a testament to Misfits Market's commitment to sustainability and its growing presence in the e-commerce industry. For those seeking zero-waste shopping solutions, Misfits Market's new household category offers a promising avenue to explore.
- In its continued pursuit of sustainability, Misfits Market's new household essentials category now includes private label products from its Odds & Ends line, further expanding their selection to over 1,100 SKUs.
- The curated household items at Misfits Market, ranging from cleaning supplies to laundry care, cater to a lifestyle that prioritizes sustainable-living and home-and-garden products, aligning with the company's mission to tackle food waste and expand access to eco-friendly options.
