Revamped '90s flair for contemporary trendsetters: PUMA and Guizio's 2025 collaboration resurrects the ultimate '90s fashion
PUMA and designer Danielle Guizio have teamed up to present a new capsule collection, set to launch on September 20, 2025. The PUMA x Guizio 2025 collection offers a unique blend of nostalgia and modernity, subtlety and expressiveness.
At the heart of this collection is the reinterpreted version of the PUMA H-Street running model, originally from the early 2000s. Three sets of laces are added to the H-Street in various colours, adding a contemporary touch to this classic design. The navy blue version, for instance, features a bold side stripe resembling a cougar, evoking a sense of power and elegance.
The collection extends beyond footwear, with an active top and a mini skirt also included. The clothing collection emphasises sophisticated tone-on-tone accents, creating a cohesive and stylish look.
The campaign photographs for the PUMA x Guizio collection evoke '90s minimalism with a TikTok soul, showcasing moments of intimacy, raw simplicity, and gentle sensuality. Notably, no over-production or digital make-up is used in these photographs, maintaining a genuine and authentic feel.
In addition to the H-Street, the collection also includes a revamped version of the PUMA T7 training kit. The kit comes in three colour stories: navy blue, black, and bronze, offering versatility for various athletic activities.
The PUMA x Guizio collection 2025 will be available on PUMA.com, in selected PUMA stores, and at partner distributors. While the specific German distributor and release date for this collaboration in 2025 are currently not publicly available, it is expected to follow PUMA's seasonal release pattern, with availability often announced a few months before the launch or at major retail outlets and online shops.
Given the collection's previous popularity, it is anticipated to sell out quickly. The fashion statement of the PUMA x Guizio 2025 collection is: "I look effortless, but every stitch has its own purpose."
Join us as we celebrate this exciting collaboration between PUMA and Danielle Guizio, and get ready to make a stylish statement with the PUMA x Guizio 2025 collection.
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