Revamp your wall spaces using the fresh and vibrant designs of Life n Colors' Amazora series
Life n Colors, the brand co-founded by Apourva Sharma and Ashutosh Pandey, has recently launched its latest collection, Amazora. This curated collection, inspired by various styles including Japanese minimalism and European frescoes, is more than just wallpapers; they are walls that speak and have a meaning.
The Amazora collection is a testament to Life n Colors' philosophy of creating deeply curated, experiential design. It seeks to blend rich cross-cultural storytelling with tactile innovation, expanding beyond Indian heritage and embracing a global palette. The result is a collection that feels personal, layered, and emotionally engaging.
The design process for Amazora begins with a story, often the client's own. This is followed by visual and cultural research, custom motif sketching, and hand or digital printing on eco-friendly substrates. The collection does not replicate traditional art; it reinterprets it, drawing on a diverse range of artistic influences. From traditional Indian motifs like Warli prints and Mughal architecture to global art forms such as Persian tilework, Baroque flourishes, Chinese minimalism, Japanese ink art, and Latin folk patterns, the designs are a fusion of the past and the present.
The Amazora collection features a lush palette of botanical greens, deep midnight blues, soft blush tones, and warm golds. One standout design is Kashi Reverie, a sepia-toned tribute to Varanasi that captures the quiet rhythm of temple life along the Ganges.
The collection also includes a limited-edition ruby collection, which radiates passion and prestige, but provides no specific details about its designs. The brand's design process positions each wallpaper as a curated experience, akin to building a personal museum, and customization is about emotion, not just aesthetics.
Prices for Life n Colors' Amazora collection start at Rs 5,665, making design accessible and customizable, responding to contemporary Indian consumers who are design-aware and digitally inspired. The collection is available for purchase online.
Looking ahead, Apourva notes a shift towards sustainability, tactile finishes, and narrative-driven design for 2025. Life n Colors continues its ongoing dialogue between tradition and modernity, aiming to make design sustainable, approachable, and truly personal within its experiential home décor concept.
[1] Life n Colors Press Release, "Life n Colors Unveils Amazora Collection: A Global Palette of Experiential Wallpaper Designs," www.lifencolors.com/press-release
[2] The Hindu, "Life n Colors: Bridging the Gap Between Past and Present," www.thehindu.com/life-and-style/homes-and-gardens/life-n-colors-bridging-the-gap-between-past-and-present/article32025648.ece
- The Amazora collection by Life n Colors, a blend of fashion and lifestyle, creates experiential interior-design through their cross-cultural, curated wallpapers that tell stories and intertwine global art forms with tactile innovation.
- The forthcoming designs of Life n Colors in 2025 will emphasize sustainability, incorporate tactile finishes, and continue their narrative-driven approach in home-and-garden decor, bridging the gap between tradition and modernity.
