Residents of Ekaterinburg reacted to the controversial Niletto poster display
**Motiv's New Advertising Campaign Celebrates Ural's Unique Identity and Talent**
Mobile operator **Motiv** has launched an engaging new advertising campaign in **Ekaterinburg** and **Nizhny Tagil**, showcasing the region's unique identity and vibrant talent. The campaign, titled "Motiv. Ural speaks and shows", is a continuation of the company's commitment to connecting with the youth and highlighting the region's distinctiveness.
**A Collaboration to Remember**
At the heart of this campaign is a unique collaboration between Motiv and popular Russian artist **NILETTO**. The partnership, which can be seen in the campaign's advertisements, brings a fresh and creative twist to the event. The collaboration is expected to showcase the region's thriving music scene and provide a platform for local talent to shine.
**Ural Music Night**
The **Ural Music Night** is a much-anticipated event that celebrates music from the Ural region. With Motiv's support, this year's event promises to be even more significant, featuring a mix of established and emerging artists. This presents a unique opportunity for music lovers to experience the diversity and richness of Ural's music scene.
**Challenging Stereotypes**
Andrei Zolotarev, the commercial director of Motiv, explained that the campaign aims to challenge stereotypes about Ural residents being stern and closed. He commented that NILETTO's success story and his concert during the Ural Music Night were extremely popular among viewers. In a surprising twist, NILETTO appeared before the audience in a new guise - with a mustache, in a ushanka hat, and with an accordion.
**Stay Updated**
To keep up with the latest news and events happening in Ekaterinburg and Nizhny Tagil, users can subscribe to the Telegram channels "Ekaterinburg reading" and "Our Nizhny Tagil". These channels provide regular updates on events happening in the two cities, ensuring that you never miss out on the excitement.
The new Motiv advertising campaign in Ekaterinburg and Nizhny Tagil not only celebrates the region's unique identity but also extends to lifestyle trends, as seen in the collaboration with NILETTO for outdoor-living events like the Ural Music Night. Home-and-garden enthusiasts can also stay updated on local events through the telegram channels "Ekaterinburg reading" and "Our Nizhny Tagil."
