Reliance Retail ventures into the realm of ayurvedic beauty, launching Puraveda on Tira
In a significant move, Reliance Retail's omni-channel beauty destination, Tira, has launched a new Ayurveda brand named Puraveda. The brand promises to offer a fresh, transformative take on holistic beauty and wellness, blending ancient Indian wellness traditions with modern scientific innovation.
Puraveda embodies the powerful harmony of India's timeless wellness heritage and the precision of modern innovation, as stated by Bhakti Modi, Co-founder and CEO of Tira. The brand aims to offer a holistic beauty experience through thoughtfully formulated, cruelty-free, high-performance products that encourage deeper self-care and mindfulness.
The initial product range of Puraveda includes over 50 products across skincare, haircare, and body care, organized into four distinct, ingredient-led collections: Dhara, Niyama, Sama, and Urja.
- Dhara focuses on deep nourishment with ingredients like Chandan (sandalwood), D-Panthenol, and Lavender.
- Niyama encourages mindful beauty rituals using Kumkumadi, Squalane, and Vetiver.
- Sama promotes harmony and calm with Gulaab (rose), Tocopherol (Vitamin E), and Hibiscus.
- Urja energizes and revitalizes the skin and hair with Mulethi (licorice), BHA, and Mogra (jasmine).
With Puraveda, Tira invites consumers to embrace Ayurveda through thoughtfully formulated products that make holistic beauty truly accessible. The brand represents a forward-looking Ayurveda brand that combines traditional wellness heritage with a modern, science-backed approach, making Ayurvedic beauty accessible to today's conscious consumers through Tira's physical stores and online platforms.
The website associated with Tira serves as a platform for industry professionals to connect and share information, boasting a community of over 2 million industry professionals. The website's content is diverse, including articles, insights, and analysis related to the industry. It is updated in real-time, providing users with the latest news and analysis.
A mobile application is available for both the website and the newsletter, offering real-time updates and allowing users to save their favorite articles for later reading. Subscribing to the newsletter provides the latest insights and analysis in one's inbox, keeping users updated with the latest happenings in the industry.
The launch of Puraveda marks a significant step in Tira's mission to bring intentional, meaningful beauty experiences to today's conscious consumer. Bhakti Modi, Co-founder and CEO of Tira, commented on the launch of Puraveda, stating, "We are thrilled to introduce Puraveda, a brand that combines the rich heritage of Ayurveda with modern innovation. We believe that this brand will revolutionize the way people approach beauty and wellness."
Puraveda is a significant addition to Tira's growing Own Brands portfolio, redefining beauty by bringing forward brands that go beyond aesthetics to inspire deeper connections with self-care. With its focus on the industry sector, providing news, insights, and analysis, the website serves as a valuable resource for both professionals and consumers alike.
- The website associated with Tira serves as a platform for advertising industry-related news, insights, and analysis on the beauty, fashion-and-beauty, lifestyle, home-and-garden, and business sectors.
- With the launch of Puraveda, Tira's growing Own Brands portfolio in the business sector is redefining beauty by offering a holistic lifestyle experience through the use of ancient Ayurvedic practices and modern innovation.
- Bhakti Modi, Co-founder and CEO of Tira, believes that Puraveda will revolutionize the way people approach beauty and wellness, making Ayurvedic beauty more accessible to today's conscious consumers. This forward-looking brand embodies the harmony of India's timeless wellness heritage and modern scientific innovation, offering a range of cruelty-free, high-performance products for news skincare, haircare, and body care needs.
