Library Patron Contentment Levels
Boosting Library Usage in Nettetal: A Comprehensive Approach
In the picturesque city of Nettetal, efforts are underway to enhance public library usage, particularly among the age group of 13 and above. The Culture and City Partnerships Committee received a study conducted between May and September 2024, which provided valuable insights into the library's strengths and areas for improvement.
Iris Schulz, the head of SENTOBIB, drew four conclusions from the study. The respondents, both regular library users and newcomers, appreciated the affordability of the membership fee and the accessibility of the library, including sufficient bicycle parking spaces. The city library team was pleased to find that children found the library "cozy" and "fun". However, nearly 15 percent of respondents expressed dissatisfaction with the opening hours.
One of the key challenges identified was the lack of awareness about the e-book offer. Advertising should be intensified to make e-books more appealing to the public, as 85.25 percent of participants prefer printed books due to the e-book offer being largely unknown. The study found high satisfaction with the library staff's expertise, friendliness, helpfulness, and accessibility.
The study also involved nearly 400 participants, some of whom were not public library customers. The reasons given by non-customers for not using the public library were "preference for purchase over loan" and "opening hours do not fit".
To address these challenges, a multi-faceted approach is being considered. Leveraging strategic community partnerships and focused initiatives is one such strategy. By partnering with other libraries or community organizations, program delivery, visibility, and participation can be strengthened. Assigning a coordinator to manage communication and logistics enhances program success.
Utilizing community data and mapping tools can help library leaders align collection development, programming, and opening hours with community demographics and preferences. This helps ensure resources target the right age groups, including those 13 and older.
Collecting and applying outcome measurements is another crucial step. Employing patron surveys and outcome measurement tools can assess engagement and learning impacts of offerings like e-books and workshops. This data can guide improvements tailored to user needs and justify program adjustments or expansions.
Developing a strategic plan focused on engagement and access is also essential. Plans should have concrete goals to increase library cardholders, program attendance, and make the library welcoming to diverse users. Goals include improving program visibility and accessibility, which can relate to extending hours and strengthening a specific branch or location.
Finally, utilizing community engagement resources can broaden community reach and improve access to services. The Public Library Association offers outreach strategies and resources, such as bookmobiles and community group collaborations, to support efforts to promote e-books and adult programming effectively to the target age group.
By combining data-driven planning, strategic partnerships, outcome measurement, and targeted outreach, Nettetal's library can boost usage and better serve patrons age 13 and up with e-books, workshops, and improved facilities and hours.
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