Last Year's Bell Ringing Extravaganza: What Was the Cost of That 2025 Sneaker-Manicure Event?
Graduation Spending in Russia Increases by 10% in 2025
Photograph: Maria LENTS, Photo Bank KP
The sound of the final bell, the anticipation of graduation... A moment filled with joy and a tinge of anxiety, as parents grapple with the pressure of affordability, making sure their child's school-leaving celebration outshines the rest.
According to analysts at "Check Index", the average spending on popular items and services for this year's graduation ceremonies has increased, although the rate of growth is lower than inflation (at approximately 10% annually). This marks the first time in several years that expenses have increased at a slower pace. It is worth noting that the figures reflect changes in the average check, not specific price increases. The decrease in spending could be attributed to consumers opting for more economical options.
Online platforms are playing a significant role in offering more affordable choices for this year's graduates. Many are turning to these channels for their party attire and accessories.
A shift in trends is evident in the footwear choices of graduates, with a preference for practical sneakers over traditional festive footwear. This trend has resulted in reduced demand for formal footwear and increased demand for versatile, less expensive alternatives.
While the demand for formal attire has declined compared to the previous year, the demand for tailoring services has risen by 7%. The preference for custom-made garments is attributed to the cost savings associated with tailored items compared to ready-made clothing.
Beauty salon services, however, remain a priority for graduates, with both demand and average spending on these services increasing compared to the previous year.
Analyzing the cost of a festive outfit for male and female graduates (see "Just the Numbers"), we observe that the overall expenditure remains influenced by traditional gender norms, with female students potentially requiring multiple dresses for graduation events, and males opting for more casual attire.
The cost of graduation-related items and services in Russia may be subject to a variety of factors, including regional variations, inflation, brand preferences, and government policies. While specific data for 2025 are limited, these factors suggest that the overall cost of such events could be influenced by broader economic conditions and consumer preferences.
In the midst of increased graduation spending in Russia by 10%, students are turning to online platforms for more affordable fashion-and-beauty choices, with a shift towards practical sneakers and a rise in demand for tailoring services to save costs. On the other hand, beauty salon services remain a priority, with expenses on these services increasing compared to the previous year.
