Rockets of Awesome's Infant Collection Debut
Introducing Baby Clothing Line, Subscription Service by Rockets of Awesome
Step aside, adults, it's time for the little ones to take center stage! Rockets of Awesome, a New York-based direct-to-consumer children's clothing brand, has dropped a bombshell - a fresh collection exclusively for infants, ranging from sizes 0 to 24 months. This delightful expansion was announced in a cheeky email to Retail Dive.
The collection, titled Rockets of Awesome Mini, promises a variety of adorable essentials, such as footies, bodysuits, jackets, and—get this—removable clothing for our youngest fashionistas and dapperlings! The premium fabrics used include faux fur and bamboo for that perfect blend of comfort and style.
If you're ready to give your baby a chic wardrobe, sign up for a subscription! Receive fresh clothing and sizes as your bundle of joy grows, ensuring you're always up-to-date on the latest miniature fashion trends. And don't worry about outgrowing your clothes too quickly; Rockets of Awesome's Rockets Reverse program allows you to return unworn items for credit towards future purchases. Boom!
The Next Step for Rockets of Awesome
Rockets of Awesome's expansion into baby clothing is not just a step towards capturing a new market; it's a strategy to steal the show. Following a whopping $12.5 million investment from Foot Locker in 2019, Rockets of Awesome started selling its children's apparel through Kids Foot Locker's website and shop-in-shops in selected stores. With the baby collection, they're eyeing a fresh audience while giving their current customers more opportunities to fill their kid's closets with functional, fun, and fashion forward outfits. Rockets of Awesome even noted that some baby items match their older kids' styles, sparking excitement among siblings eager to twin with their little ones.
The Kids' Apparel Market Heats Up
Rockets of Awesome isn't the only one jumping on the kids' clothing bandwagon. Other major brands and retailers are taking notice, too. Pacsun recently revealed the launch of Pacsun Kids, a gender-neutral apparel line for children ages 4 to 14. J.C. Penney rolled out "Thereabouts," a kids' apparel line featuring sizes from 2T to 22, as well as items with adaptive features. Furthermore, Walmart debuted Free Assembly Kids, a collection containing around 50 styles, priced between $6 and $36, for children of all ages.
In conclusion, Rockets of Awesome is shaking things up in the children's clothing industry with its focus on style, comfort, and innovative subscription services. While the brand maintains its niche in the kids' apparel market, other retailers are vying for market share, offering a variety of options from affordable to designer. Time to outfit your tots in the trendiest threads and join the fashion revolution!
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