High-End Automaker, Bugatti, Unveils One-of-a-Kind Model, Brouillard, Part of Limited Annual Series - Only Two Exclusive Vehicles Produced Each Year
In a groundbreaking move, French luxury car manufacturer Bugatti has unveiled the Bugatti Brouillard, a one-of-a-kind hypercar that marks the inaugural creation under the company's exclusive Solitaire Programme. The Brouillard, priced at approximately $20 million, is set to be the most expensive Bugatti ever built [1][2].
The Solitaire Programme is Bugatti's unprecedented offering for creating fully bespoke, one-of-a-kind vehicles. With a strict annual limit of no more than two commissions per year, this exclusive initiative promises to blend extraordinary personalization with advanced engineering [1][2][3].
A Tribute to Ettore Bugatti's Favourite Horse
The Brouillard pays homage to Ettore Bugatti's favourite horse, a testament to the brand's rich heritage. The car's unique features include a gear shifter machined from a single aluminum block, featuring a glass insert containing a hand-crafted sculpture of Ettore's favoured horse [4].
Exceptional Craftsmanship and Advanced Engineering
The Brouillard boasts Bugatti's pinnacle quad-turbocharged 8.0-liter W16 engine, producing a staggering 1,578 horsepower [1][2][5]. The car is built on Bugatti's W16 platform, shared with the Mistral roadster [2].
The interior artistry maintains Bugatti's visual language while still feeling wholly original, with details like C-shaped side elements and a horseshoe grille. The interior features custom-woven fabrics from Paris, incorporating tartan patterns and green-tinted carbon fiber. Machined aluminum components and embroidered horse motifs adorn the seats [4].
The exterior panels are designed to tell a different story, following classical art principles. The aerodynamic design includes a fixed ducktail wing and a rear diffuser, both serving functional purposes. The prominent air intakes feeding through the glass roof optimize cooling efficiency for the engine [4].
The lower third of the Brouillard is rendered in dark tones, visually connecting to the car's shadow, while the upper two-thirds appear lighter and more dynamic [4]. The glass roof creates a cathedral-like experience, adding to the car's unique allure.
A Unique Opportunity for Collectors
The Brouillard, already commissioned by one of the world's leading Bugatti collectors, will make its public debut at Monterey Car Week before delivery in 2027 [2]. For those interested in commissioning a car through the Solitaire Programme, potential buyers need to engage directly with Bugatti, as this ultra-exclusive programme offers only up to two bespoke cars annually [1][2][3].
The process involves close collaboration with Bugatti's design and engineering teams to create a truly one-off masterpiece, respecting the client's vision and Bugatti's heritage.
In Brief:
- Price: Approximately $20 million (one-off, bespoke)
- Engine and Performance: 8.0L Quad-Turbo W16, 1,578 hp
- Production Volume: One-off for Brouillard, up to 2 cars per year for Solitaire Programme
- Delivery: Brouillard delivery planned for 2027
- Commissioning Through Solitaire: Ultra-exclusive, max 2 bespoke cars per year; close collaboration with Bugatti design and engineering teams required
The Solitaire Programme represents the apex of automotive bespoke luxury and craftsmanship, targeting ultra-high-net-worth collectors willing to pay for a unique automotive work of art [1][2][3][5].
[1] Bugatti [2] Motorious [3] Car and Driver [4] Robb Report [5] Auto Express
- The Bugatti Brouillard, a one-of-a-kind hypercar, is priced at approximately $20 million, making it the most expensive Bugatti ever built.
- The Solitaire Programme, an exclusive offering from Bugatti, limits commissions for fully bespoke vehicles to no more than two per year, promising extraordinary personalization with advanced engineering.
- The Brouillard, commissioned by a leading Bugatti collector, will showcase its unique style at Monterey Car Week before delivery in 2027.
- For those interested in commissioning a vehicle through the Solitaire Programme, potential buyers need to collaborate directly with Bugatti's design and engineering teams to create a truly bespoke, one-off masterpiece that respects the client's vision and Bugatti's heritage.
