Halloween 2023: Shoppers Start Early, Spending Big on Decorations
The Halloween season is upon us, and consumers are starting their shopping earlier than ever. This year, 49% of shoppers have already begun their purchases, compared to just 34% a decade ago. This early start is particularly prevalent among younger consumers aged 18 to 24, who are driven by excitement for the fall holiday.
The trend of early shopping is not limited to costumes and candy. Decorations are also high on the list, with total spending on Halloween decorations projected to reach $4.2 billion this year. This early planning is likely to continue, as younger consumers are more likely to plan their costumes or decorations ahead of time to avoid last-minute stress. Overall, Halloween spending is projected to reach a record $13.1 billion in 2023.
The Halloween industry is booming, with consumers starting their shopping earlier and spending more than ever before. This early start allows for better planning and less stress, particularly for younger consumers. As the holiday approaches, retailers can expect a significant boost in sales, with decorations being a major contributor to the overall spending.
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