Hair Protection Powered by Rosehip Oil: Unseen Guard Against Damage
🌿 Say Goodbye to Damaged Tresses with Rosehip Oil 🌿
Zero in on the radiant revolution of hair care! In this modern-day battle against Mother Nature, climate change is snatching our beauty credentials, wreaking havoc on our tresses and skin alike. Pollution and harsh weather conditions trigger collagen and lipid breakdown, causing irritation, breakouts, and premature aging in our skin, and dryness and brittleness in our hair. Enter the supportive team of eco-conscious consumers: this year, 37% of them sought out hair care products packed with natural/organic ingredients (Mintel, 2020).
🌺 Embrace the Freedom of Clean Beauty 🌺 The anti-frizz trend is a testament to the battle against climate change's effects on our crowning glory. Dive into the beautiful world of rosehip oil, reaping the benefits the humble seed has to offer after centuries of healing іn traditional medicines.
The skin and hair share an important trait: keratinocytes. These cells produce keratin, a vital protein found in our skin, nails, and yes, you guessed it - hair! What nourishes and repairs one, often works wonders on the other. So, let's explore how hair care has followed the footsteps of skin care and discovered rosehip oil's secrets.
Rediscovering Rosehip Oil: An Ancient Ally in a Modern World
The market has witnessed a wave of organic buzz, with researchers like Mintel reporting an increase in the number of products boasting natural ingredients. As climate change continues to pose risks to our well-being, the spotlight shines on natural cosmetics with protective claims. These products, based on innovative active ingredients, are derived from plant species through sophisticated processing methods. These actives work by removing impurities and stimulating our skin's natural defense mechanisms against environmental aggressors.
Enter rosehip oil, used for centuries for its soothing properties and ability to combat inflammation and bacteria. Harvested from the pressed seeds and fruit of the Chilean Rosa canina bush, this extract is brimming with essential fatty acids and antioxidants, which fight off free radicals and spur the regeneration of cells in the skin.
Rosehip Oil: A Shining Star in Hair Care
Given the similarities between the skin and hair, it's no surprise that rosehip oil's popularity is extending to hair care. Claiming a role in promoting scalp health, rosehip oil calms inflammation, ridability, and dandruff, allowing for healthier, more resilient hair. Hair is left brimming with moisture, feeling lustrous and more elastic, with visible reductions in brittleness and split ends.
But perhaps its most exciting feature is its ability to protect against harsh environmental factors. UV rays, vehicle fumes, second-hand smoke, and various household cleaners and processed foods contain free radicals, which break down cells via oxidation. For our hair, oxidation attacks the hair shaft, jeopardizing thickness, strength, growth rate, and pigmentation.
Antioxidant-rich extracts safeguard against the damaging effects of free radicals. Antioxidants trap free radicals before they can bond with our cells, preserving them from damage. By protecting the hair from free radicals and stimulating collagen production, rosehip oil fends off environmental aggressors such as extreme weather, pollutants, and harsh chemicals.
Provital Leads the Charge in Rosehip Hair Care
Provital has always been inspired by nature's bounty. Recognizing rosehip oil's potential for hair care, Provital has incorporated this powerful ingredient in its nourishing CareMotives. Both the Vitaoil Repair and Soft Touch Oil complexes contain rosehip oil in their formulations, complemented by other nature-infused oils for well-rounded care and protection for a healthier, magnificent mane. ✍️
- In response to the increasing concerns about climate change and its impact on hair and skin, 37% of eco-conscious consumers are now seeking out hair care products that contain natural, organic ingredients, as reported by Mintel in 2020.
- The anti-frizz trend in hair care can be attributed to the effects of climate change on our hair, and the search for alternatives that promote clean beauty and environmental-science.
- As the skin and hair share an important trait, keratinocytes, hair care has followed the footsteps of skin care and discovered the benefits of rosehip oil, a plant extract rich in essential fatty acids and antioxidants.
- Recognizing the potential of rosehip oil for hair care, Provital has incorporated this powerful ingredient into its CareMotives line, such as the Vitaoil Repair and Soft Touch Oil complexes, to offer well-rounded care, protection, and a healthier, lustrous mane.
