Graphic Artwork Creation: Brand Identity Element
In a recent development, West Draft has announced the creation of a new logo, designed to complement their upcoming website. The logo, placed against a pristine white background, showcases a bold font that exudes modernity and professionalism.
The designers have opted for a clean, sleek design, choosing fonts like Montserrat Bold, Cred, and Helvetica Now. These fonts, known for their geometric shapes and excellent legibility, are popular choices for logos aiming for a contemporary yet professional look.
Montserrat Bold, with its geometric feel and exceptional readability, pairs perfectly with white backgrounds, allowing bold colours like red and grey to stand out vividly. Cred offers a bold, chunky aesthetic with rounded edges, balancing approachability with confidence. Helvetica Now, a classic choice, remains trusted in minimalist and corporate identities, and when used in bold on white backgrounds, the addition of red and grey can elevate a logo's sleekness while maintaining timeless appeal.
The use of these fonts and colours in the logo design emphasises clarity, professionalism, and modernity, making it suitable for tech, fashion, and corporate brands. The design is simple in nature, yet visually appealing, with the red and grey colours making the wording stand out effectively.
With the new logo in place, West Draft is set to unveil their updated website, featuring this clean, sleek, and modern logo design prominently. The logo, a testament to West Draft's commitment to modern branding, is poised to make a strong impact in the digital landscape.
West Draft's logo design, incorporating Montserrat Bold, Cred, and Helvetica Now, exudes a modern and professional lifestyle, making it a suitable choice for tech, fashion, and corporate brands. The home-and-garden sector could also find this sleek and contemporary design appealing, as West Draft prepares to showcase it on their updated website.
