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Ensuring Children's Safety and Amusement During Car Journeys is an Essential Task for Parents

Struggles of Family Driving: A Survey of 1,776 Parents Reveals That Keeping Kids Safe and Amused on Road Trips is Far From Easy, With 77% of Parents Confirming Unique Challenges and 63% Finding it Particularly Challenging

Maintaining Safety and Entertainment for Children During Car Journeys Is Crucial for Parents
Maintaining Safety and Entertainment for Children During Car Journeys Is Crucial for Parents

Ensuring Children's Safety and Amusement During Car Journeys is an Essential Task for Parents

The 2024 Mazda CX-90 is a family-friendly SUV that caters to various family needs, offering exceptional safety, comfort, and entertainment features.

Mazda's commitment to family safety is evident in the CX-90, which boasts an impressive IIHS Top Safety Pick+ rating. This accolade demonstrates the vehicle's exceptional crashworthiness, seatbelt and child restraint performance, and superior crash prevention capabilities. The CX-90 also excels in advanced child seat performance, ensuring safety for younger passengers.

For entertainment and comfort, the CX-90 offers a premium Bose stereo system, delivering impressive volume and sound quality. Additionally, the vehicle features cooled seats, a welcome addition for long drives.

The CX-90 is designed to accommodate larger families comfortably, with seating for up to eight passengers. It also offers a towing capacity of up to 5,000 lbs, making it suitable for family adventures. The driving experience is further enhanced by a Sport mode, delivering dynamic performance without compromising utility.

Jennifer Morrison, Mazda North America's head of vehicle safety, emphasised that the i-Activsense technology in the CX-90 is designed to help parents stay focused on their family by offering heightened safety and awareness on the road.

In a survey of 1,776 parents, Mazda found that nearly half (47%) prefer vehicles with the highest safety ratings post-kids. The survey also revealed that 63% of parents reported feeling more anxious with children in the car, and 77% consider driving with children challenging.

To cater to these concerns, the CX-90 is equipped with features for smartphone connectivity, such as Apple CarPlay and Android Auto, valued by 58% of parents. Furthermore, USB ports are valued by 54% of parents, and 33% find Wi-Fi hotspots essential in-car features.

The CX-90 also provides ample storage for families, ensuring a clutter-free journey. With its combination of top-tier safety ratings, premium comfort and entertainment features, and family-friendly design, the 2024 Mazda CX-90 is an excellent choice for families seeking a reliable and safe vehicle.

[1] Mazda North America Press Release, 2024 Mazda CX-90: A Family-Focused SUV with Top Safety Ratings and Premium Comfort Features, www.mazdausa.com/press

[2] Mazda North America Survey Report, Parental Concerns and Preferences in Vehicle Selection, www.mazdausa.com/research

  1. The i-Activsense technology in the 2024 Mazda CX-90, aimed at enhancing safety and awareness for parents, can contribute to alleviating their concerns about driving with children.
  2. Parents, seeking cars with the highest safety ratings after having children, may find the 2024 Mazda CX-90 an appealing option due to its exceptional safety features and family-friendly design.
  3. With features such as Apple CarPlay, Android Auto, USB ports, and even Wi-Fi hotspots, the 2024 Mazda CX-90 caters to modern family lifestyles and dynamics, ensuring a comfortable and connected journey, especially when traveling with children.

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