Black Friday 2024: Ireland's Biggest Shopping Day Yet
Black Friday is set to be a significant event in Ireland this year, with 71% of consumers planning to make a purchase. Top gift searches on Irish brands include tech items like Laptops and iPhones, gaming consoles like PlayStation 5, and classic favourites such as Pokemon, Warhammer, and Lego. Sustainability is also a growing factor, with 20% of shoppers opting for pre-loved gifts.
Regional hotspots for Black Friday shopping are predicted to be Ulster (76%) and Dublin (72%). A notable trend this year is the increase in online shopping, particularly among women, with 72% planning to shop online compared to 65% of men. However, men are more likely to prioritize sustainability when choosing gifts (26% vs. 15%).
The desire for unique gifts is strong, with 53% of shoppers prioritizing the perfect, unique gift over finding a bargain. Moreover, 39% of shoppers are open to gifting second-hand items this Christmas. This shift towards sustainability is further emphasized by the 20% of shoppers actively planning to buy more pre-loved gifts for environmental reasons. A significant number, 68%, are specifically looking to start their Christmas shopping on Black Friday, with 33% planning to spend over €200 on the day.
Black Friday 2024 in Ireland is shaping up to be a blend of tech and classic gift choices, with a growing emphasis on sustainability. The day is expected to draw in a large number of shoppers, with many planning to spend significantly. The online shopping trend is set to continue, with women leading the way. As the day approaches, shoppers are eager to find the perfect, unique gifts, with a notable increase in openness towards second-hand items.
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