Australia Leads in Engagement: Our Platform Drives Loyalty and Growth
Focusing on employee engagement and loyalty metrics is key to attracting and retaining audiences. Recent data from Chartbeat reveals that Australia led the way in Q2 2022 with the highest average engaged time per user on websites. Our platform, with its cross-platform engagement and distribution capabilities, is well-positioned to capitalise on this trend.
Engagement breeds loyalty, and repeat visits drive sustainable growth. In Northern Europe, a significant 40% of traffic originated from 'loyal readers' who visited at least half of the days in a two-week period. Despite declines in pageviews and mobile traffic, engagement, measured by active user interaction, is on the rise. Globally, the average engaged time on site in Q1 2022 was 30 seconds, with Latin America leading at 34.7 seconds. Our website's excellent scores on Google's Core Web Vitals further enhance user experience and drive new traffic.
Our platform takes a comprehensive approach to SEO, combining content and technical SEO for improved content discovery. We offer customizable dashboards to provide insights into user engagement and site performance, enabling publishers to tailor their strategies to maximise loyalty.
Understanding and focusing on employee engagement and loyalty metrics is vital for building new audiences and sustaining growth. Our platform, with its emphasis on cross-platform engagement, SEO, and user-friendly analytics, is well-equipped to help publishers achieve this. By prioritising these metrics, we can attract and retain readers, driving sustainable growth in the digital landscape.
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